AMD RX 9070 Price Hike After Initial Stock Sells Out: What's the Deal?

AMD RX 9070 Price Hike After Initial Stock Sells Out: What's the Deal?

Recent tech reports indicate that the prices of AMD’s new graphics cards, specifically the RX 9070 and RX 9070 XT, might see a significant increase after the first batch sold out at the official price.

Launch Prices and High Demand

AMD launched the RX 9070 and RX 9070 XT at official prices starting from $549 and $599, respectively. While these cards delivered strong performance for their price, the initial stock sold out quickly, leading to price hikes in some stores.

Price Increases After Stock Depletion

According to reports from retailers like Sweden’s INET and the UK’s Overclockers, the prices announced by AMD applied only to a limited stock. Once that stock was gone, prices surged by around $100 or more in some markets. This led some buyers to accuse AMD and retailers of a “bait-and-switch” tactic, where a product is advertised at a certain price but sold at a higher one later.

AMD’s Response to the Reports

AMD responded by stating that the official prices are not just for the launch period and that they are working on increasing supply to meet demand. They also pointed out that some custom versions from manufacturers may come at higher prices due to design and cooling enhancements.

Will Prices Drop Again?

The market remains volatile, but prices may stabilize as more stock becomes available in the coming months. Buyers are advised to check multiple retailers before purchasing and keep in mind that custom versions may cost more than the official MSRP.

Overall, competition between AMD and NVIDIA will play a key role in shaping future pricing, especially with the upcoming release of new GPU generations from both companies.